• TD Bank – Toronto, Ontario – US Branding Conversion

TD Bank – Toronto, Ontario –
US Branding Conversion

Ontario, Canada


Image Resource Group was selected by Toronto Dominion Financial Group to take full turn-key implementation in support of the rebranding initiative of TD Banknorth. Soon after, IRG took over the second phase of the US-based rebranding and conversion program in 2008. IRG has successfully managed the implementation of their brand at over 1200 US stores, 100 corporate sites, TD Auto Finance, TD Card Services and other TD properties. This project consisted of the completion brand identity change-outs for 1100 branches stretching from Florida to Maine. IRG has developed multiple management books for TD Bank’s current and future expansion plans. IRG also developed and created print and web-based families of signs for all building styles and types, reface criteria, replacement cabinets, and move-forward construction documents. Through the years IRG’s scope of work to support TD Bank has expanded to include interior renovation, audio / video production, design of signage guidelines programs, ATM renovations, marketing fixture installation and deployment, restoration, and construction management.