Providence, RI
Image Resource Group was selected by General Growth Properties (GGP: Chicago, IL) to collaborate with Kane Graphical, Park Assist, and Arrowstreet Architects in the development of an environmental graphic design program for its parking garages. The program consists of the enhancement of property parking garages, creating an environment that is inviting, communicates effectively and provides a positive customer experience. IRG’s scope of work was to develop and ultimately implement the overall wayfinding signage program throughout the GGP footprint, with the recognition that every parking facility at GGP is unique in its design and utilization.