Image Resource Group was retained by Mission Health to work in a collaborative effort with HDR Architects (Dallas) in support of the 700,000 sqft Surgical and ER Tower. IRG’s scope of work is extensive and will include the conceptual, developmental and implementation phases. The primary focus of IRG is on branding, exterior and interior wayfinding, and appropriate interpretive solutions.
With the construction of the new Tower, IRG is also required to update the master sign plan for the overall campus, which includes Mission Health Memorial campus and St. Joseph’s Hospital. Mission Health has approached IRG to develop the brand signage guidelines for implementation throughout various hospitals in North Carolina (McDowell Hospital, Angel Hospital and Transylvania Hospital).