Charlotte, NC
In the summer of 2013, IRG was selected to survey and provide branding recommendations for over 350 Carolinas HealthCare System locations throughout North Carolina. In addition IRG was tasked with developing branding and wayfinding standards for the new logo, new sign designs, fabrication details and bid documents coordinating with both CHS facilities and marketing representatives. Following these efforts, IRG was selected to act as the project manager for the rollout of the new brand in 2014 and 2015.
