Jacksonville, FL
Baptist Medical Center had existing wayfinding issues resulting from many years of continual expansion of its downtown campus, located in an historical overlay district. In an effort to resolve these issues, BMC added the new 11 story Weaver Tower and engaged Image Resource Group to provide design and construction management services for an exterior wayfinding system. Working to develop a strategy to direct traffic to the most conveniently located garage based on the visitor’s destination, traffic flow and parking efficiency was greatly improved.
