Jacksonville, FL
Baptist Medical Center (BMC) with the ongoing expansion throughout Clay County, have developed a six-story full-service hospital located on Fleming Island. Incorporated are 20 Maternity Suites, a Neonatal Intensive Care Unit, Surgical, Heart and Cancer Care units.
BMC, along with Hunton Brady Architects, Meadows & Ohly (Construction Mgmt.), & Haskell (Contractor), awarded IRG for the Design and Consultation of their Exterior Branding and Wayfinding System. Our scope of work included the planning of the exterior signage master signage plan (MSP), design and placement to assist the vehicular and the pedestrian traffic. Also, IRG assisted in the implementation of their main entrance building brand.